How to apply eyeshadow

 

When we talk about how to apply eye makeup, we usually mean which colors to use and where to apply them on the eye. But how we apply our eye makeup can take you from struggling with your makeup to creating artful and beautiful eyes. Here are a couple of tips from some of our artists and consultants that have really helped me:

When applying eye shadow to the lid, don’t swish. Pat or press the color on with a flat brush like our Deluxe Shader Brush. The color sticks better and stays where you want it, rather than all over your face.

Apply darker eyeshadow in circular motions so that the color blends more easily and you don’t have any lines or harsh areas. Try this when you are applying that darker shade in the outer corner or crease. This works beautifully with soft and natural eye makeup looks, and also with dramatic looks, vivid shades, and smokey eyes. By blending as you apply, you don’t have that hard edge that is so difficult to blend away.

For in-depth tips on applying contour shadow, see our earlier blog post on that subject. I also love this video using our Daytime PurePressed Eyeshadow Kit.

 

8 Comments
  1. Hi Julie,    For deep set eyes, keep in mind that darker colors will create the illusion of even deeper recession. Try applying light colors on your eyelid and darker/medium colors in your crease. Also, try to apply your eyeliner thinly to prevent excessive dark color on your eyelids.

    1. Hi Amanda,

      Here are some steps to applying makeup to hooded eyes:

      1. Lighten the area above your crease, from inner corner to the
      brow bone, with a lighter eye shadow using the Eye Shader Brush.
      2. To give your eye a “lift,” shade the outer corners with medium to
      dark colors like greys, browns and black/browns.
      3. Lift eyeliner upward at the outer corner, using a medium shade.
      4. Be careful not to line too heavily on your lower lash line as this can “pull” the eye down.
      5. For small eyes use light colors, shimmery textures and soft, subtle eyelining to make eyes appear larger.

      Hope this helps!

    1. Hi Michal,

      There are so many looks you can create with the Smoke Gets In Your Eyes kit. Don’t try to use all the colors at once, as that could be too much. For a more simple look, try applying it this way:
      – Apply Violet on your eyelid using the Deluxe Shader Brush.
      – Apply Aubergine to your crease and outer corner of your eye in a “c” shaped pattern using the Crease Brush.
      – Apply Nude to your brow bone.
      – Line your eyes using Sizzle and the Smudge Brush.

      For a shimmery look:
      – Apply Sheer Gold to your eyelid using the Deluxe Shader Brush.
      – Apply Violet in your crease using the Crease Brush.
      – Apply Sizzle to the outer corner of your eye, first gently tap off any excess powder then blend it in to the outer corner and up into the crease.
      – Apply Nude to your brow bone and inner corner of your eye.
      – Line your eyes with Sizzle and the Smudge Brush.

      For a dramatic look:
      – Apply Aubergine to your eyelid using the Deluxe Shader Brush.
      – Apply Violet in your crease using the Crease Brush.
      – Apply Sizzle to the outer corner of your eye using the Eye Shader brush.
      – Using the Smudge Brush, smudge sizzle across your top and bottom lash line.
      – Apply Nude to your brow bone using the Eye Contour Brush.
      – Line your top and bottom lash line with Onyx Mystikol.

      Try visiting our makeover room here to play with different ways of applying Smoke Gets In Your Eyes. You can even upload a picture of yourself to practice on! https://janeiredale.com/us/en/makeup-tips/makeover-room.htm We hope that helps!

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