5 Makeup Trends for Real Women

top makeup trends including red lipstick, mineral foundation, vegan mascara, mineral blush, vegan eyeliner, and a natural makeup brushAt jane iredale, we believe in embracing your personal, natural beauty. We also believe makeup should be used to enhance the things that make you feel confident and unique. That’s why we launched our Own It to Win It contest last month. We want to empower you with the tools to show-off what makes you special. By telling us what makeup look help you feel your most beautiful and which of our products you use to achieve that look, you could win $1,000 in makeup, a $750 gift certificate to Nordstrom and more!

We’ve received thousands of wonderful responses, telling us exactly how you own your style. We love reading them, so keep the entries coming! Here are the top five makeup trends real women, like you, are loving at the moment, and the products they’re using to achieve them. 

Makeup Trends from (and for) Real Women

Trend #5: Doll Lashes

You love the look of long, full lashes because it gives the appearance of being bright-eyed and refreshed, and you can’t get enough of our PureLash Lengthening Mascara. The formula includes a proprietary blend of Seaweed Lipids and Wheat Protein that thicken, curl and strengthen lashes, so they are always long, full and healthy.

Trend #4: Defined Eyes

Many of you truly believe your eyes are the windows to your souls, and you love to show them off. Whether creating a cat-eye, a full on wing, or a smudged line for a smokey eye, eyeliner is your go-to. We have a variety of different eyeliners, but your favorite is the trusty Eye Pencil— it’s vegan, wheat-free and long-lasting.

Trend #3: Bold Lips

Like many silver-screen sirens, nothing beats a bold lip. Some call it a power lip, and it must be true because many of you told us that adding lipstick makes you feel confident and sexy— who doesn’t want that? With 26 beautiful shades, including our bold, new red, Cindy, you know that PureMoist Lipstick is perfect for a little confidence boost and a pair of super soft lips.

Trend #2: Healthy, Glowing Skin

What’s better than a healthy glow? According to 25% of you, nothing can beat it! Whether you prefer bronzer or PurePressed Blush, you know that a wash of color on your cheeks makes you look radiant and feel put together. Learn how to find the right blush for your skin tone to get this healthy, glowing look.

Trend #1: Naturally Me, but Better!

We love that over 50% of you feel most beautiful and confident when you are rocking a natural look. All you need is a great foundation and you’re ready to take on the world. Which mineral foundation are you obsessed with? PurePressed Base Mineral Foundation, of course! It’s barely there feel, buildable coverage and a full spectrum of shades allow you to get the natural look you want without being a makeup pro.


What’s your Favorite Trend?

What makeup trends help you feel confident, beautiful and uniquely you? Tell us by entering our Own It to Win It contest, and you could be the grand prize winner! Remember, you can enter the contest once per day until October 31st at 11:59pm EST to increase your odds of winning.

8 Comments
  1. I love your BB cream, its just gives you amazing coverage and glowing skin!! Love your lip plumber, it gives you that gingery fully lips to feel gorgeous!! Mascara, what can i ask more??!! Honestly this is the best natural make up company i ever tried!! :))

  2. Trend #4 makes me feel confident. I MUST have my eyes ‘on’ before I leave the house. Eyeliner and concealer are the essentials!

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